On-demand insights to bring the voice of customer in early and often.
Trusted by innovative leaders in B2C marketing, insights and strategy:
1.
Ask lots of questions and test lots of ideas. Find fresh perspectives, explore wider than ever and iterate as you go.
Does this new packaging help consumers understand the product?
Which of these concepts is more distinctive?
2.
Get insights from your target audience overnight. AI helps summarise and mine the data to find opportunity and possibility.
3.
Test hunches, explore possibilities, find opportunity and validate hypotheses. Ideally means you can move fast to learn, iterate and grow.
The (not-so) secret weapon of leading marketing, innovation, product, brand and insights teams
Use Case
Develop product and service concepts from early stage idea to in-market product.
Loved by marketing, innovation, product, brand and insights teams.
Use Case
Find fresh perspective on your consumer and category, develop creative territories, and refine messages.
Loved by brand, marketing teams, creative agencies and more - big and small.
“Ideally enabled me to test ideas that had been sitting in my drawer and build evidence to rally people and move them forward.”
Simon Hofmann
GM, Brand and Marketing — KiwiBank