Test strategic campaign and creative decisions. Build creative confidence and back yourself with data.

Discover

Back yourself and build confidence in your ideas

Optimise key attributes like pricing, packaging, and messaging

Review campaign creative

Test distinctive brand assets

Develop

From intuition to evidence

A/B test for likeability, distinctiveness, and recognition

Build evidence to support and sell your ideas

Clear, concise summaries of findings to guide concepts and ideas

Understand

Bring the voice of the customer in early

Interrogate your GTM plans with our testing frameworks and library of recommended questions

Understand category drivers and customer needs early in the process

Dial in our team of research experts to build out your approach

Case studies from current users

Dec 11, 2024

Case study

Danone Nutricia: Iterating on great ideas with rapid testing and flexibility

In a market where consumer expectations shift rapidly, Danone Nutricia sought a solution that could keep pace with its drive for innovation without compromising quality or stretching budgets.

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Dec 2, 2024

Case study

Turning ideas into decisions: Asahi NZ innovates faster with Ideally

When you’re constantly launching new products in a competitive market, having access to fast, actionable insights isn’t just a convenience – it’s a necessity.

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Test concept variations with confidence, benchmark them against internal or industry data to find distinctive attributes, and develop comprehensive stories.

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