Got a new idea for a global line-extension, premium enterprise feature, or national restaurant franchise? Test your thinking, build confidence in your ideas.

Discover

Bring the future into focus

Test a range of early stage concepts to find opportunity and possibility

Discover unmet category needs with your target

Go from desk research to data driven insights

Develop

Build momentum at concept stage

Test concept variations for desire, distinctiveness, and intent

Benchmark against internal or industry data to find distinctive attributes about your product or service idea

Develop ranging stories

Understand

Bring the voice of the customer in early

Use our purpose built concept testing frameworks and library of recommended questions

Ask questions and test concepts to understand your customers’ needs and attitudes

Assess competitor products and services to find your distinctive edge

How others are using Ideally

Dec 12, 2024

Case study

Ārepa’s path to the perfect afternoon pick-me-up

When Ārepa set out to create a fresh, brain-boosting afternoon pick-me-up, the team knew the stakes were high. They were not only brewing a drink meant to revitalise but also one that needed to stand out on the shelf.

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Dec 3, 2024

Case study

New Ground™ brews up new market opportunity with insights

How do you pitch an untapped opportunity? New Ground™ required actionable insights to demonstrate the revenue potential of RTD coffee and show established coffee brands how they could diversify into this space.

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Test concept variations with confidence, benchmark them against internal or industry data to find distinctive attributes, and develop comprehensive stories.

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