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In a market where consumer expectations shift rapidly, Danone Nutricia sought a solution that could keep pace with its drive for innovation without compromising quality or stretching budgets.
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How do you pitch an untapped opportunity? New Ground required actionable insights to demonstrate the revenue potential of RTD coffee and show established coffee brands how they could diversify into this space.
Test concept variations with confidence, benchmark them against internal or industry data to find distinctive attributes, and develop comprehensive stories.
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