Democratise insights in your organisation, and develop the thinking that moves the needle down the line with easy-to-access research.
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How do you pitch an untapped opportunity? New Ground™ required actionable insights to demonstrate the revenue potential of RTD coffee and show established coffee brands how they could diversify into this space.
When Ārepa set out to create a fresh, brain-boosting afternoon pick-me-up, the team knew the stakes were high. They were not only brewing a drink meant to revitalise but also one that needed to stand out on the shelf.
Test concept variations with confidence, benchmark them against internal or industry data to find distinctive attributes, and develop comprehensive stories.
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