Ideally delivers actionable insights overnight so that you can spend more time confidently iterating and less time waiting on analysis.
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Anita Grix is the Head of Innovation and Insights at Asahi Beverages NZ. Working for a household name in the beverages game is no mean feat – innovation is an essential component of the formula.

“The categories we operate in are highly dynamic, so we are always moving at a very fast pace to deliver new products to market,” says Anita. “Ideally has helped improve my team’s consumer-centricity by giving us the means to test ideas or to answer questions both quickly and cost efficiently.”

On top of product development, the Innovation and Insights team has also found the product “very user-friendly… regardless of level of experience.” 

“Setting up a new test is quick and intuitive,” notes Anita, “and the AI functionality makes interpreting the results faster and easier as well.” Ideally’s nature as a self-service platform ensures that all members of a team can get stuck into the insights that we deliver without needing to faff around with overly technical setup, or anything else that detracts from the business of growing great ideas.

Ideally isn’t just about creating a raft of ideas; it’s also about enabling decision-making. When asked about what makes our platform’s insights more exciting than the competition, Anita observed that “too many data points can sometimes be confusing and lead to indecision.”

“Ideally’s beauty is in its simplicity – a fast, efficient way to gain high-level feedback on an idea or question.”

As part of streamlining the processes of innovation within her team, what Anita found most valuable was how it enabled her to save time as a “fast and efficient means to answer questions or test ideas as and when they arise.”

"We've really got onboard with Ideally! We're using it across our portfolio to help gather fast, robust insights to inform our innovation process."