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As the media landscape continues to flood with endless content—from streaming shows and podcasts to vlogs, substacks and reels—the question arises: at what cost?
When Ārepa set out to create a fresh, brain-boosting afternoon pick-me-up, the team knew the stakes were high. They were not only brewing a drink meant to revitalise but also one that needed to stand out on the shelf.
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How do you pitch an untapped opportunity? New Ground™ required actionable insights to demonstrate the revenue potential of RTD coffee and show established coffee brands how they could diversify into this space.
When you’re constantly launching new products in a competitive market, having access to fast, actionable insights isn’t just a convenience – it’s a necessity.
In a market where consumer expectations shift rapidly, Danone Nutricia sought a solution that could keep pace with its drive for innovation without compromising quality or stretching budgets.
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