Making Innovation Easier for Every Team Member
Beyond the speed and cost-efficiency, the user-friendliness of Ideally has made it an invaluable asset for Asahi’s team, regardless of experience level. “Setting up a new test is quick and intuitive,” Anita notes. “The AI functionality makes interpreting the results faster and easier as well.”
Ideally’s design as a self-service platform means every team member can easily dive into the insights it delivers without the need for complicated setup or technical expertise. The simplicity keeps the team focused on growing strong ideas, without getting bogged down by logistics and overlap.
“Ideally has helped improve my team’s consumer-centricity by giving us the means to test ideas or to answer questions both quickly and cost efficiently.”
Anita Grix, Head of Innovation and Insights at Asahi Beverages NZ
Making Innovation Easier for Every Team Member
Beyond the speed and cost-efficiency, the user-friendliness of Ideally has made it an invaluable asset for Asahi’s team, regardless of experience level. “Setting up a new test is quick and intuitive,” Anita notes. “The AI functionality makes interpreting the results faster and easier as well.”
Ideally’s design as a self-service platform means every team member can easily dive into the insights it delivers without the need for complicated setup or technical expertise. The simplicity keeps the team focused on growing strong ideas, without getting bogged down by logistics and overlap.
From Insights to Confident Decision-Making
Ideally doesn’t just generate data; it drives decisions. Anita highlights this distinction: “Too many data points can sometimes be confusing and lead to indecision. Ideally’s beauty is in its simplicity – a fast, efficient way to gain high-level feedback on an idea or question.”
By streamlining the innovation process, Ideally has proven essential in saving time and enabling Asahi’s team to act on ideas when they arise, quickly and confidently.
“We've really gotten onboard with Ideally. We're using it across our portfolio to help gather fast, robust insights to inform our innovation process.”
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