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Ideally World Melbourne: Building value through creativity
View past event
New advances in consumer insights are disrupting creative processes, inspiring product and marketing leaders to re-think their approach to launching new-to-world FMCG brands.
At the first of the Ideally World event series, Simon Pound – Managing Partner at ventures and innovation studio Previously Unavailable – hosted a panel of FMCG and brand leaders to discuss changing approaches to product marketing and innovation in 2024.
With the evolving technology in marketing including access to on-demand consumer insights now available at our fingertips, product leaders can test ideas at every stage of the creative journey.
How can re-thinking the role of research transform creative approaches?
What influence should intuition have on innovation processes?
And crucially, what does this mean for the future of brand origination?
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