In a new research study in partnership with insights platform Ideally, Mediahub explored the fallout of digital fatigue across generations, revealing a shift toward real-life interactions. Hobbies, analogue entertainment like vinyl and print, and the desire for authentic community experiences are making a comeback. The new currency? Connection in the physical world, not just through screens.
Could media engagement become more intentional in this age of digital burnout? While people aren’t ready for a complete digital detox, slower dopamine hits might be the key to a healthier, happier society.
Download the full report to explore the three trends below:
"Australians are seeking slower, more intentional experiences to combat the effects of digital fatigue, which underlines an important emerging cultural movement. Over the past 12 months, we’ve witnessed a decline in dating apps as people switch off in favour of IRL meet-cutes, to Tiktok trends like #dopaminedetox to minimise screentime, to groundbreaking legislation limiting social media usage for young Australians."
Linda Fagerlund Chief Strategy Officer, ANZ Mediahub
In a market where consumer expectations shift rapidly, Danone Nutricia sought a solution that could keep pace with its drive for innovation without compromising quality or stretching budgets.
When you’re constantly launching new products in a competitive market, having access to fast, actionable insights isn’t just a convenience – it’s a necessity.
