Ideally World Melbourne: Building value through creativity
View past event
When:
Thursday 29th May 2025
Where:
ACMI Museum, Melbourne
Time:
6.00pm
Everyone talks about innovation and being "insightful". Few are willing to bet on it.
Exhibition of Insight is a live, three-city event for those who know that playing it safe isn’t always the smart move. We're bringing together CMOs, CEOs, Heads of Insight, CCOs and more to tackle one timely question:
What does it actually take to back a bold idea and make it stick in the real world?
Join us for a candid conversation between leaders who’ve launched breakout products, repositioned brands, made the wrong call, or watched the right idea die in the boardroom. It’s about knowing when to leap and why inaction is often the bigger risk.
See some of the Melbourne lineup below. More to follow.
Can't make it in Melbourne? Check out the Auckland and Sydney details here.
Head of Marketing at Bonds
Kedda is the Head of Marketing for iconic underwear brand Bonds, with 15+ years experience in beauty & fashion retail marketing and a passion for brave, inclusive comms. You may have seen their latest campaign with Rebert Irwin.
Chief Strategy Officer & Partner
Chief Marketing officer at Kraft Heinz
Michael has been involved in running FMCG brands and businesses since the start of his career – a native Australian. Before Kraft he spent 18 years at Cadbury Schweppes in a variety of commercial and marketing roles, and was CMO for the Group businesses across ANZ.
Head of Insights
Erika is a global strategist whose career has spanned Melbourne, Sydney, London, New York and LA. With 10 years at Sportsbet under her belt, Erika led high-performing strategy and research teams, helping the brand go from challenger to category leader.
Head of Australia at Ideally
Ex-Dentsu, Ogilvy, McCann and Denomination branding expert, Simon Gawn, has been head of Australian operations at Ideally for over a year.
