Ideally World Melbourne: Building value through creativity
View past event
When:
Wednesday 21st May 2025
Where:
Ace Hotel, Sydney
Time:
6.00pm
Everyone talks about innovation and being "insightful". Few are willing to bet on it.
Exhibition of Insight is a live, three-city event for those who know that playing it safe isn’t always the smart move. We're bringing together CMOs, CEOs, Heads of Insight, CCOs and more to tackle one timely question:
What does it actually take to back a bold idea and make it stick in the real world?
Join us for a candid conversation between leaders who’ve launched breakout products, repositioned brands, made the wrong call, or watched the right idea die in the boardroom. It’s about knowing when to leap and why inaction is often the bigger risk.
See some of the Sydney lineup below. More to follow.
Can't make it in Sydney? Check out the Auckland and Melbourne details here.
Chief Marketing Officer at Telstra
Brent Smart is CMO of Telstra, where he leads marketing for Australia’s largest telco and second most valuable brand, with a team of over 250 marketers. He is driving a creative transformation of the brand, forming the innovative new agency model +61.
Global Agency CEO
For nearly 25 years, Nick worked on some of the world’s most iconic brands in the US, UK, New Zealand and Australia, and at agencies who operate at the business end of creativity. His passion for commercial creativity and his entrepreneurial mind helped launch some of the most innovative and transformative work to come out of the Australian market in the last two decades.
Co-Founder + Creative at ABELGlobal Agency CEO
Co-Founder and Creative of ABEL, which she founded in 2019 after years at the big agencies. ABEL represents a new commercial creative offering for brands, meaning they can work directly with creatives - all the creativity, none of the chaos.
